Be Firm

BE FIRM is your skin's personal architect, designed to revamp a complexion that's lost its bounce. It's derma-science at its peak, this serum is formulated to work at the lower level of the epidermis helping to reduce the appearance of wrinkles, while improving skin firmness and visibly refining skin texture. The premium formula, full of Mediterranean ingredients, acts like scaffolding for the skin with Lycoskin-Defence, Ameliox, Essenskin™, jojoba, olive, rose, rice, pomegranate, tomato, milk thistle, vitamins and shea butter. The velvety texture sinks in quickly to leave skin feeling plump and soft. Put the spring back into your skin!

Key Benefits

• Benefit: plumps & smooths
• Texture: lightweight, velvety texture
• Skin Type: all skin types
• Concern: fine lines & wrinkles

How to Use

1. Thoroughly cleanse and tone the face and neck.
2. Apply 2 pumps of BE FIRM onto a clean fingertip.
3. Using upward and outward movements, massage into the skin to allow the ingredients to really penetrate the dermal layer.
4. Leave to absorb before following with your favourite moisturiser.

Key Ingredients

• Ameliox — liposomal peptide compound with milk thistle extract, lecithin & vitamin E; non-intrusive alternative to botox, diminishes fine lines/wrinkles, firms & hydrates.
• Sodium Hyaluronate — attracts moisture, reduces dryness, increases strength & hydration.
• Essenskin — science-led compound of calcium and amino acids, targets skin sagging/crepe skin, increases firmness and elasticity.
• Tomato Stem Cell Extract — patented, rich in antioxidants, reduces fine lines/wrinkles, brightens and reduces redness.
• Pomegranate Seed Extract — rich in antioxidants, moisturises dry/damaged/ageing skin, brightens and softens.
• Niacinamide — increases elasticity, boosts collagen synthesis, supports skin barrier.

Full Ingredients

Aqua (Water), Niacinamide, Glycerin, Butylene Glycol, Caprylic/Capric Triglyceride, Alcohol Denat, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Cetearyl Alcohol, Glyceryl Stearate, Ethylhexylglycerin, Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Pentadecalactone, Pentylene Glycol, Triolein, Sclerotium Gum, Lecithin, Ceramide NP, Glyceryl Dioleate, Sodium Hydroxide, Carnosine, Tocopherol, 3-Aminopropane Sulfonic Acid, Calcium Hydroxymethionine, Hydroxyethylcellulose, Olea Europaea (Olive) Fruit Oil, Sodium Hyaluronate, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Rosa Damascena Flower Wax, Oryza Sativa (Rice) Starch, Punica Granatum Bark Extract, Silybum Marianum Fruit Extract, Hydrolyzed Rice Protein, Oryza Sativa (Rice) Bran Oil, Xanthan Gum, Potassium Sorbate, Sodium Benzoate.